Blatant Sexuality to Promote Breast Cancer Awareness

October is coming fast and it will be Breast Cancer Awareness month. We've all seen the public service announcements (PSAs) and campaigns to help people become more knowledgeable about the disease, but this year, there's a new spin on the whole issue: appealing to the ogling man. Yet another example of sex sells, right?

By having television PSAs of men ogling well-endowed women, or sexy lingerie shots that linger on ample bosoms, the community is trying to appeal to the tendency many men seem to have, that of staring at a woman's chest. By appealing to the men, getting them to understand that if there is breast cancer, they won't have these things to ogle, they may become more aware of it.

But will it work? Somehow, I doubt it. The men who blatantly stare at a woman's physical attributes isn't thinking "oh, we have to save those, let's donate to breast cancer research." Or am I wrong - would a man think that way? Somehow, I doubt it.

My question is, if it's against our sensibilities to have such blatant sexuality in TV commercials, such as beer ads, why is it ok for breast cancer awareness? You can read more about the campaign in this LA Times article, Breast cancer ads use lechery for good.